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Users

One user: Robb, an expert AI engineer who learns by building and teaching. He uses the course at his desk on a large monitor, in short deliberate sessions (a 5-minute morning review, a 20-minute lesson with coffee), keyboard on home row. He is fluent in Raycast, Linear, and terminal tools; he expects command-palette speed and zero mouse dependence. He is not a novice learner and resents over-scaffolding.

Product Purpose

A personal learning platform that converts AI Engineer World’s Fair 2026 talk transcripts and notes into durable knowledge. It replaces passive re-reading with the techniques that actually work for experts: retrieval practice on a spacing schedule, generation (Feynman writing prompts), and build challenges. Success is measured by delayed recall (review success rate near an effortful 80–90%), not time-in-app. A second course (Formal Methods & Verification) will share the same shell, so the platform is multi-course by design. Notifications (email digest, iPhone push) bring due reviews to the user instead of relying on him remembering.

Brand Personality

Bold, dimensional, engineered. A sibling of the AIE Scheduler’s “Command Marquee”: developer-tool speed meets lit signage. The interface should feel physical (planes, extrusion, real key presses) and alive, never flat or generic. Depth stays in the chrome; the reading surface stays calm because reading and recall are the work.

Anti-references

• The default AI-generated look: aurora gradients, glassmorphism, gradient text, soft violet glows, uppercase tracked eyebrows on every block.
• Generic SaaS dashboard: identical card grids, hero-metric tiles, decorative accents.
• Duolingo-style engagement farming: XP, leagues, confetti. Habit mechanics stay minimal and serve retrieval.

Design Principles

• Recall is the product. Every screen exists to cause effortful retrieval, generation, or building. If a design choice makes review more passive or more comfortable than it should be, it is wrong.
• Keyboard is the primary input. Every action has a key, every key is visible on its control, and the UI physically confirms each press.
• The marquee tells you what is due. Like signage over a concourse: one glance answers “what should I practice now.” Due state is the only loud thing on screen.
• Depth in the chrome, never the reading surface. Text sits on flat, high-contrast planes; dimension lives in buttons, keycaps, and the marquee.
• Expert mode by default. Claims first, explanations collapsed, problems over worked examples (the expertise-reversal effect).

Accessibility & Inclusion

• Body text ≥ 4.5:1 contrast in both themes; the user explicitly requires clear contrast for learning and navigation.
• Full keyboard operability with visible focus rings; aria-keyshortcuts on shortcut-bearing controls.
• prefers-reduced-motion collapses tilt, flips, and pulses to instant state changes.
• Light and dark themes both first-class, following system preference with a manual override.